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SWISS. Holding in the Alps.

Enthusiasm instead of anger. The power of clever customer experience.

Status Quo.

Like any other airline, «SWISS» also has a huge problem with delays. As these delays are very hard to tackle we had to find another way – the «SWISS» way – to address the problem. And we did.

Understanding Humans.

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Already Steve Jobs knew: «It’s not the customer’s job to know what they want.» He is right, because it is my job.